Innovating in a Recession: How to Zig when others Zag - A Food Industry Perspective

Innovating in a Recession: How to Zig when others Zag - A Food Industry Perspective

Webinar Abstract

Event Type: Webinar

When: Tuesday 15th September 2009

Cost: FREE

With all the doom and gloom around us, are innovators in danger of becoming obsolete? Some business leaders claim innovation is a key element to emerge stronger post-recession, and yet the corporate environment for innovation remains tougher than ever. Others reign in innovation activities in order to focus on delivering short-term growth and profit from an existing portfolio.

Is a recession good enough reason to step off the innovation accelerator? Your competitors may not think so. In a recession, consumer and business needs don't disappear. They simply evolve and change. Determining those needs and meeting them is the way to drive innovation - whether it's a recession or not.

In the context of food innovation and new product development, use this one hours session to discover

How to change attitude from big player to challenging entrepreneur
What needs to be done differently in a recession and what stays the same
The key elements of successful innovation
The importance of outcome-focused innovation

Presented By

Arun Prabhu,
Head of Future Creations, Arla Foods

Arun delivers profitable growth through innovation. In his current role at one of the world's leading dairy groups, he uncovers deep level consumer insights in order to bring new dairy innovations to market.

In past lives as an advertising copywriter and as an innovation consultant, Arun has brought fresh perspectives, ideas and results to some of the world's leading products and brands. He has travelled around the world in a quest to absorb the diversity that different people, languages and cultures have to offer.

A long-time creativity and innovation practitioner, Arun is guilty of launching Lactofree, the UK's first fresh, 100% lactose free cow's milk. In 2007, his consumer and category insights inspired a category rule-breaking new design for standard fresh milk, which was voted Product of the Year 2008 by more than 12,000 British consumers. A multi award winner for marketing and innovation best practice, he was voted "Client of the Year 2008" at the 10th international Food & Beverage (FAB) Awards.

The author of two books, Arun's bylines have appeared in dailies, weeklies and monthlies in India and the UK. He speaks around the world on innovation and consumer connections.

Testimonials

"Thanks a lot to Arun Prabhu for sharing his knowledge and WTG for organizing these kind of valuable sessions."
Sr. Architect, Capgemini

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