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Webinar Abstract

Event Type: Webinar

When: Tuesday 12th January 2010

Cost: FREE

Based on empirical research, Dr. Epstein will summarize 10 practical techniques for spurring creativity and innovation in an organization on an ongoing basis, such as using a "shifting" technique for teams and making sure that all assignments and goals are stated in an "open-ended" fashion.  

He stresses the importance of "embedding" such techniques into the policies and procedures of an organization and of establishing an "innovation net" to evaluate suggestions as they occur.

Key learning objectives:

  • To learn specific and measurable competencies for boosting creativity and innovation in an organization.
  • To learn the concept of "embedding" - that is, altering policies and procedures so that creativity and innovation flow on an ongoing basis.
  • To learn specific ways to make creativity and innovation flow at a higher rate during times of crisis.
  • To learn specific techniques for using creativity and innovation to produce new revenues and cut costs non-invasively.

Presented By

Robert Epstein,
Rady School of Management, University of California

Dr. Epstein is one of the world's leading experts on creativity and innovation.  A Ph.D. of Harvard University and the former editor-in-chief of Psychology Today magazine, Dr. Epstein has been conducting research on creativity and innovation for nearly thirty years.  

He has written three books on the topic and many articles, including a chapter about his work for the Encyclopedia of Creativity. He has also done consulting on this topic for Proctor & Gamble, Nestle, and other major companies.  He teaches a course on Innovation and Leadership at the Rady School of Management at the University of California.

Testimonials

"Great to have access to Dr Epsteins expertise while sitting miles away in my office"
MD
BSTms Ltd

"Excellent webinar - thanks!"
Head of HR
BP plc

"It was very very helpful"
H.R. Director
Loro Piana S.p.A