Cash is King, Service is Sacred

Cash is King, Service is Sacred

Webinar Abstract

Event Type: Webinar

When: Wednesday 9th December 2009

Cost: FREE

Professor Richard Wilding, Professor and Chair of Supply Chain Risk Management at Cranfield School of Management, hosts this exclusive webinar focusing on how to best utilise your supply chain in an economic downturn to drive bottom-line value and ensure competitive advantage.

He will reveal how companies can use supply chain management to optimise cash management, while he will also highlight how businesses need to control their "costs-to-serve" to guarantee survival, and revival, through the global recession.

Richard will also emphasise how customer-service levels will, now more than ever, play a vital role in ensuring your business remains competitive and will discuss how a customer-service orientated supply chain will achieve this.

Presented By

Richard Wilding,
Director of the Supply Chain Risk Forum, Cranfield School of Management

As Chair (Full Professor) at the Centre for Logistics & Supply Chain Management and Director of the supply chain risk forum at Cranfield School of Management U.K. Richard works with European and International companies on logistics and supply chain projects in all sectors including pharmaceutical, retail, automotive, high technology, food drink and professional services to name a few.

He is a highly acclaimed presenter and regularly speaks at Industrial Conferences and has undertaken lecture tours of Europe and Asia at the invitation of local Universities & Confederations of Industry. He has published widely in the area of supply chain management and is Editorial Advisor to a number of top journals in the area.

At the "Supply Chain Distinction Awards 2008" Professor Wilding was awarded "The Distinguished Service award for thought leadership and service to Supply Chain Management".

Testimonials

"Interesting experience and very useful information"
Marketing specialist, Raben Group

"I very much liked the training and subject and would be interested in related deeper strategies"
Dev. Manager, Nokia Siemens Networks

"To the point and even entertaining"
Logistic Director, Danfoss A/S

"Good illustrations about how to identify customer value and link this to supply chain and market strategy"
Business developer, Mekanotjanst Industrier

"Very pleased"
Business Analyst, esi

"Always interesting to hear Richard speak"
Supply Chain Manager, Scapa

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