Pierfrancesco Manenti is Research Director EMEA at IDC Manufacturing Insights . Pierfrancesco will bring his experience and expertise to highlight how businesses now need to focus on balancing short-term aims of survival with longer-term plans to reap the benefits of renewed growth and an economic upturn.<BR> In doing so, he will emphasise the importance of operational excellence in preparing for an expected upturn; highlighting the use of OEE metrics to measure operational excellence and "green" as the new paradigm.